AMME brought together the biggest names in beauty to create an inaugural innovation event series, Architects of Beauty. Comprising of 15 different industry-led masterclasses, the program was designed to educate and inspire in the domains of makeup, skincare and fragrance.
Held in a custom-built installation of over 1,200 orchids hanging from a dome structure, the spectacular event sold at a record rate, with extra masterclasses being added to meet demand.
This premier event of the series saw beauty industry thought-leaders share their insights and inspiration in Behind the Blush, an exclusive panel discussion featuring Milk & Co. founder, Lindy Klim, actress Jodi Anasta, blogger Nadia Bartel and FRANK Body founders Erika Geraerts and Jess Hatzis.
The official makeup artist for CHANEL Australia, Victoria Baron joined the line-up to host an exclusive masterclass, leading beauty retailers including Dior, Yves Saint Laurent, MAC and Lush also held masterclasses.
Architects of Beauty was a multi-sensory and immersive experience that drove traffic and encouraged dwell time in the luxury precinct of Highpoint Shopping Centre.