Spring Summer Launch – Icons of Style | Chadstone

  • Cocktail Parties
  • Media Launch
  • Runway
  • Workshops


AMME was appointed to deliver the Spring Summer 2014 campaign launch to the brief of creating a lush, evocative spring garden to engage and delight all. Working with the Campaign Concept – Icons of Style, the ambassadors for this launch were Olivia Palermo and Johannes Hubel.


To deliver a three day season launch engaging media and style setters with the brand’s Spring Summer fashion collections, positioning Chadstone as the premium fashion destination.


AMME delivered six events over three days. Two bespoke event locations were designed to be transformed over the three days to include:

  • Media Launch with Harpers BAZAAR
  • Spring/Summer Runway Shows featuring an edit by Olivia Palermo
  • VIP Cocktail Party for guests to enjoy prior to and after each Runway Show
  • Style Workshops with a panel including Editor and Style Director from Shop Til You Drop, Olivia Palermo and Johannes Hubel

All events were sold out, garnering great media exposure, social media and increased traffic. Chadstone retailers reported a direct uplift in sales.