AMME delivered six events over three days. Two bespoke event locations were designed to be transformed over the three days to include:
- Media Launch with Harpers BAZAAR
- Spring/Summer Runway Shows featuring an edit by Olivia Palermo
- VIP Cocktail Party for guests to enjoy prior to and after each Runway Show
- Style Workshops with a panel including Editor and Style Director from Shop Til You Drop, Olivia Palermo and Johannes Hubel
All events were sold out, garnering great media exposure, social media and increased traffic. Chadstone retailers reported a direct uplift in sales.