AMME created an unforgettable, fully interactive Christmas experience. With a custom-built structure the Highpoint shopper was engaged in the activation at first sight with its unmissable visual presence. Guests were then taken on a sensory journey, playfully engaging the mind and imagination through sight, sound, smell, touch and taste. With specifically designed photo opportunities, the space became a fun-filled playground for the young and young at heart.
The Wunderland first opened with an enormously successful media event for 50 invited guests. The space was brought to life with mime artists, entertaining guests both big and small. Guests were guided through the activation by Wunderland guest services and were served fruit fizzles and fairy floss whilst making the most of photo opportunities and engaging in the 8 playful activities. Wunderland was then open to the public, running from the 2nd—24th December. With each session being booked to capacity, this activation quickly become a talking point in the west, and a must see and do activity at Highpoint Shopping Centre.
Each activity was designed to engage and delight with quirky sights, sounds and smells.
Candy Cane Forest | Scented Wall Paper | Smelling Pipes |Infinity Mirror
Glitter Room |Beatbox | What do you love about Christmas
The activation was expected to engage with 1,000 guests from 2-24 December, however, it exceeded expectations, welcoming over 600 guests daily.