The MSFW Hub was a purpose built space in Melbourne’s City Square. This spectacular structure formed a destination for fashion and beauty at Melbourne Spring Fashion Week in September 2016. As one of MSFW’s core programs, The Hub was a key destination, offering day to night programming with a mix of fashion and brand experiences, exhibitions and workshops from Friday 26 August through to Friday 2 September 2016.
The Hub space featured a makeup bar by MECCA, hair consultations by Kevin Murphy, a runway, VIP lounge and more.
This project was to style, theme and produce:
- 10 runway shows
- 3 workshops
- 1 industry seminar