Reimagining: The Local Fashion Manufacturing Industry

  • Research


During the last three months, 29 interviews were conducted with 32 people from Industry, Designers/Brands and Manufacturers by amme. The objective of this body of work is to explore the issues surrounding local fashion manufacturing and to canvas industry led solutions. Designed to provide a fresh outside perspective looking in – it listens to the critical wisdom of the voices in the clothing and textiles industry, and highlights a roadmap to consider in order to pave a pathway going forward for the sector.

The report was launched as part of the Independent Program at Melbourne Fashion Week, 25 November 2020. Alida facilitated a panel discussion to explore the key themes with Amanda McCabe Phillips, Chief Operating Officer, Elk, John Condilis, Chair/Co-Founder, Nobody Denim, and Thea Speechley, Founder & CEO, Raw Assembly to better understand how the Australian fashion industry can evolve and prosper.

Download the full Report here:
Reimagining Report


This project is supported by the Victorian Government through Creative Victoria

Facilitators and authors

Alida Milani, Director, amme
Working with designers, brands and retail centres, Alida builds community and strengthens relationships through experiences and values-based marketing initiatives, most recently understanding circular economy ideals and what it takes to build more sustainable businesses.

Clare Miles, Brand Strategist, Conquest Ink
Clare is an insight and brand specialist with a background in research and strategic brand development. Clare shares an intense interest in responsible, transparent, and sustainable supply chain fashion initiatives.

Sanna Conquest, Director, Conquest Ink
Sanna helps people, brands and industries create and share their best story. She fosters big picture thinking and big-hearted stories. Sanna shares 25 years’ experience in design thinking, strategic marketing and public relations both locally and globally and is focused on making the world a better place through the power of storytelling.