Spring Summer Collection Launch | Chadstone

  • Runway


To launch the Spring Summer 2016 collections to an intimate and influential audience as well as a larger public audience.


To drive awareness of the new season Spring/Summer fashion from over 30 designer brands and to introduce to the market the new international brands that are soon to be launching at Chadstone Shopping Centre.


AMME brought to life an evocative Spring garden via a premium and visually stunning fashion show. The conservatory at the heart of Chadstone the Fashion Capital was transformed into a stunning space to house an intimate runway show and exclusive breakfast extravaganza for fashion bloggers, celebrities and VIP’s. A repeat runway  show was presented for the public to experience.

AMME treated guests to 5 beautiful Spring/Summer vignettes, models moved between the place setting and conservatory garden scenery, with considered choreographed formations ensuring that all guests were in front row seats with a perfect view point. The runway delivered an inspirational showcase of some of Chadstone’s favourite labels, as well as a sneak preview of incoming international brands such as Michael Kors, The Kooples, Maje, and Sandro.


  • Stylist and Creative Director: Sophie Hexter
  • Runway Production: AMME
  • Event Design: Dot dot dash